{"id":16706,"date":"2017-06-30T10:32:49","date_gmt":"2017-06-30T10:32:49","guid":{"rendered":"https:\/\/www.termotur.com\/empresa\/imatge-i-comunicacio\/"},"modified":"2017-11-14T12:20:30","modified_gmt":"2017-11-14T11:20:30","slug":"imagen-y-comunicacion","status":"publish","type":"page","link":"https:\/\/www.termotur.com\/es\/empresa\/imagen-y-comunicacion\/","title":{"rendered":"Imagen y comunicaci\u00f3n"},"content":{"rendered":"

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<\/p>\n

Imagen y comunicaci\u00f3n<\/h2>\n

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Termotur y la comunicaci\u00f3n. Las continuadas acciones de comunicaci\u00f3n de Termotur, sobre todo en los \u00faltimos a\u00f1os, se han dirigido, b\u00e1sicamente, a sus clientes a trav\u00e9s de diferentes soportes comunicativos pero, tambi\u00e9n, a la sociedad en general en la certeza de que una acci\u00f3n de comunicaci\u00f3n amplia y eficaz busca siempre, y por definici\u00f3n, nuevos p\u00fablicos potenciales y receptivos que van m\u00e1s all\u00e1 de la propia cartera de clientes fidelizados.<\/p>\n

En este sentido, la estrategia empleada en todo momento ha sido la de colaborar en una serie de eventos de car\u00e1cter c\u00edvico, cultural, festivo, deportivo y otros, en la certeza de que una empresa de las caracter\u00edsticas de Termotur no puede pretender abarcar un p\u00fablico potencial de car\u00e1cter mass media, pero s\u00ed puede llegar a un entorno social amplio y diverso a trav\u00e9s de las sinergias derivadas de las actuaciones que hace la misma sociedad civil.<\/p>\n

Por todo ello, Termotur ha tenido cuidado de estar presente en las programaciones culturales de los ayuntamientos de su entorno, en la publicidad y, incluso, la organizaci\u00f3n de la fiesta mayor de su barrio inmediato, en la esponsorizaci\u00f3n de entidades deportivas , en actos humanitarios generados desde diversas iniciativas zonales y ONG, etc\u00e9tera. Es decir, colaborar en todo lo que \u00abest\u00e1 vivo\u00bb y tiene que ver con la gente, las instituciones y la sociedad en general.<\/p>\n

Todo ello a trav\u00e9s de soportes de todo tipo, desde publicidad est\u00e1tica en pabellones deportivos hasta las inserciones en prensa y otros medios como la radio y las televisiones locales y comarcales, las publicaciones y ediciones culturales peri\u00f3dicas, la carteler\u00eda y los folletos de actos diversos, etc\u00e9tera.<\/p>\n

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